Jun 2, 20192 min readWhat's the Point of a Point?Whats the point of your business? A good brand strategy can help a business define its point. Points are good; they stick in peoples' minds.
May 10, 20192 min readIf your brand is boxing you in... Change it!The role of a brand is to be an open door into the heart of what you do. If your brand is limiting you and boxing you in... change it!
May 2, 20192 min readI'm back from the FutureMachines might run the world but we still need to tell them where to go! How to help your brand to be relevant and differentiated.
